I saw the same small softbox behind the counter in my hometown, and so I asked him if it was like, $50 or something (given the fact that everything in Canada is more expensive for some reason). He laughed a little and said $90. I was sort of shocked. Since when did the Canuck markup equal 200%? I told him the cost at B&H and he looked much as I did a few moments earlier. All this after another mini softbox (the Aurora Minimax) cost only a few dollars more in Canada than it did at B&H ($40 here).
As Seinfeld might say: What's the deal?